Marketing Mix, marketing residential properties Q2

Q.
a) Determine the four (4) variable groups known as "four Ps" for marketing mix used by the organisation to carry out its marketing strategies. (5 marks)

b) With the use of examples in relation to the marketing of residential properties, explain how two (2) variables of marketing mix are used in the development of marketing strategies that meet the customers' need. (20 marks)

(25 marks, 2019 Q2)

A.

Ref:

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