Segmentation customer-driven marketing strategy Q7

Q.
a) As marketing companies move away from mass marketing towards target marketing, firms are focusing on the buyers who have greater interest in the values they create best. Discuss the steps in designing a customer-driven marketing strategy. (10 marks)

b) Discuss three (3) advantages of marketing segmentation in the development of a customer-driven marketing strategy. (15 marks)

(25 marks, 2019 Q7)

A.

Ref:

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